LITTY LIKEY™ 

The real goal of marketing is to own the market—not just to make or sell products. Smart marketing means defining what whole pie is yours. It means thinking of your company, your technology, your product in a fresh way, a way that begins by defining what you can lead. Because in marketing, what you lead, you own. Leadership is ownership. 

When you own the market, you do different things and you do things differently, as do your suppliers and your customers. When you own the market, you develop your products to serve that market specifically; you define the standards in that market; you bring into your camp third parties who want to develop their own compatible products or offer you new features or add-ons to augment your product; you get the first look at new ideas that others are testing in that market; you attract the most talented people because of your acknowledged leadership position.

Social media likes are so important in amplifying the online marketing success for your business. However, it has been a long debate that whether it is a good idea or not to buy likes and followers from a third-party seller for your Facebook, Instagram, Twitter, or other social network pages.

HERE'S THEY KEY:

Load time: Instant to 24 Hours depending on the job

Fast. AFFORDABLE. discreet.

INSTAGRAM

Businesses have to understand the benefits of using a platform like Instagram. Planning your Instagram strategy in advance is crucial to success and seeing real results with your followers.

• 1. Turn Your Visuals Into Eye Candy
• 2. Be Current With Instagram Trends & Changes
• 3. Post Content Your Audience Wants
• 4. Post Regularly & During Optimal Times
• 5. Tell Great Stories
• 6. Get Discovered
• 7. Don’t Dismiss Instagram Analytics

PERISCOPE

If you decide Periscope marketing is a good fit for your brand, you’ll want to execute your broadcasts in an engaging way right from the start. To that end, here are some insights from two professionals at leading news outlets.

According to Rich Preston, International Bureau Producer at NPR and BBC, the top tips for live-streaming broadcasts are as follows:

• Start with a game plan. 
• Be responsive. 
• Use an external mic.
• Craft compelling descriptions.
• Allow your broadcasts to be replayed later. 
• Cross-promote your content. 

TWITTER

you can analyze Twitter followers to learn more about who’s following. So much attention gets put on the number of followers, but very few businesses take the time to understand their audience. Twitter revealed that over 20 million of its users were bots. With that many automated accounts,

it’s likely that you have at least a small percentage of  bots following you. Although these accounts beef up your follower count, they don’t add real value unless they are used with BALANCE. NEVER ADD FOLLOWERS WITHOUT DOING THE WORK TO GAIN REAL FOLLOWERS AT THE SAME TIME. Use as a deceptive tool to gain more.

YOUTUBE

Hundreds of hours of video are uploaded to YouTube every minute, and more than 6 billion hours of video are watched each month — that’s almost an hour for every person on Earth.Regardless of which tool or tactic you choose to employ, remember to be active on your Channel during any type of marketing campaign.

This includes uploading new content and interacting with viewers in the comments. The best approach to any marketing campaign is a holistic one. So to help boost your Channel’s recognition and discoverability, we’ve compiled a list of must-have YouTube tools and tactics.

• Fan Finder
• Cross-Promotion
• Annotations

SOUNDCLOUD

175 million people listen on SoundCloud each month.

Generate a wave and watch the fans start riding it.

VINE

Need a little inspiration to kick-start your own six-second genius? Here are some tips for good Vine ideas, as illustrated by a few of the network’s most successful brands.

• Partner Up for Extra Power
• Know your Pop Culture
• Make a Deeper Connection Through Art
• Educate Your Viewers
• Be Timely
• Put Your Best Face(s) Forward

SPOTIFY

• Subscription Services Promote Artists’ Catalog Increasing Revenue All Around
• Curated Playlists Can Break A Hit
• Cultivate New Artists  
• Make the Average Music Consumer Spend More
• Decrease Piracy
• Music Streaming Counts Towards Music Charts  
• Social & Concert Recommendations = Free Promotion
• Alerts & Notifications Makes It Easier To Stay In Touch
• Subscription Services Pay Higher Rates Than Online Video, Online Radio, & Terrestrial Radio

Spotify pays 70 percent of “every dollar” that it receives back to its rights holders which is on par with other digital retailers.  By “rights holders,” they are referring to the owners of the music that are on Spotify–labels, publishers, distributors, and, through certain digital distributors, independent artists themselves.  The royalty rates Spotify pays to rights holders is much higher than many alternative services such as your favorite video outlet, or online and terrestrial radio station. 

SNAPCHAT

Whether you love Snapchat or are totally averse to it, there’s no doubt that the social network is here to stay. Since September 2011, Snapchat gained over 100 million users and (in aggregate) currently drives more than 8 billion video views per day. Snapchat may have a smaller audience, but the network’s number of video views is rapidly edging in on Facebook’s, solidifying the network as a major Establish & Grow Your Snapchat Presence.

• Consistently Publish Content
• Repurpose Content & Cross-Promote
• Ask Your Audience
• Get Inspired by Brands with Successful Snapchat Followings

VIMEO

Vimeo for Business

• No Video Advertisements
• Up to 20 gigs of video storage each week
• Unlimited HD plays
• No bandwith caps or time limits on videos
• No advertisements on your videos
• Advanced statistics
• Quality of Content
• The Community

This idea is related to the notion that Vimeo has more quality content. Since the site is much more niche than YouTube, there is a good chance that only serious video creators and watchers are frequenting the site on a regular basis. People viewing and commenting on your videos are a lot more likely to give you constructive feedback.

LINKEDIN

Deemed as the largest social network for professionals and colleagues, LinkedIn is entirely a beast of its own. Unlike Facebook, Instagram or Twitter, LinkedIn manages your professional social connections and content to like-minded individuals.

• Know What Type of Content to Post
• Clickable Content
• Audience Specific
• Pique Interests
• Industry Events
• Visually Appealing
• Career Angle
• Encourage Employees to Share Brand Content
• Include LinkedIn Pulse into Your Content Strategy
• Don’t Ever Go Stale
• Measure Success With LinkedIn Analytics

MIXCLOUD

Mixcloud is the world’s leading radio platform. Built specifically for DJ mixes, radio shows and podcasts, THEY  are a legal and licensed service that clears rights and pays royalties for all curators. Additional benefits include unlimited free uploads, customisable and embeddable players, listener engagement stats, and the ability to tracklist and timestamp shows or mix sets.

They are the perfect solution for consumer brands thanks to our licenses. This means consumers will not have to through the painful process of clearing rights on tracks because they already have it covered. Having said that, there are various ways brands can work with them. From simple display media to talent activations to full channel sponsorships, our roster includes clients such as Red Bull, Absolut, Sonos, Converse etc.